Occupation information for Search Marketing Strategists District Of Columbia

Watch Job Video
description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Compare Skills
details

Currently Employed: 7,160

Projected Annual Job Openings: 940

Typical Hourly Wage: $29.85 - $54.33

Typical Annual Salary: $62,100 - $113,010

See Job Listings (36) Find Businesses
typical training

Typical education needed for entry: Bachelor's degree

Typical work experience needed for a job in this occupation: No work experience

Typical on-the-job training once you have a job in this occupation: No on-the-job training

Find Training
typical job duties
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Participate in the development or implementation of online marketing strategy.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Create content strategies for digital media.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
tools & technology
Tools:
  • Computer servers
  • Desktop computers
  • Personal computers
  • Teleconference equipment
  • Videoconferencing systems

Technology:
  • Business intelligence and data analysis software
  • Data base management system software
  • Data base user interface and query software
  • Web page creation and editing software
  • Web platform development software
more info

Explore Careers

Salary Info

Resumes + Applications

Employer Research